Explore My Work
With a Master’s degree in Media Management and 4+ years of experience overseeing up to 16 social media accounts at a premier marketing firm, I am well-versed in social media management. Currently, I oversee a full-time business account and two part-time freelance client accounts. My portfolio displays a wide array of content and in-depth analytical data, reflecting my proficiency in increasing engagement and driving brand growth. Explore my work to learn how I can amplify your brand’s social media impact.
Project Spotlight: Social Media Success for Elite Core Audio
Elite Core Audio, a leading name in the AVL industry, boasts over 35,000 followers on social media, establishing its unmatched reach in the field. Since the start of 2024, Elite Core has gained an impressive 10,000 new followers, thanks to innovative content strategies and consistent posting.
Recognizing the shift in Instagram’s algorithm, which now prioritizes short-form video over traditional high-quality photos, I developed a new video series at the beginning of the year. This series offers an inside look at how Elite Core’s team crafts their various cables. The first video alone received over 40,000 views, becoming the most successful content on the account and forming the cornerstone of our revamped social media strategy.
To maintain engagement, I’ve introduced weekly to biweekly additions to this series, with a goal of achieving consistent weekly video posts. Anticipating the need for fresh content, I’ve also begun learning Blender to create high-quality 3D modeled and rendered videos, offering a unique and visually captivating way to showcase Elite Core’s products.
Explore how these strategic efforts have transformed Elite Core Audio’s social media presence and continue to drive growth and engagement in the ever-evolving digital landscape.
Project Spotlight: Boosting Social Media for AR TKD
AR TKD, a local Taekwondo school in Conway, faced significant challenges when they opened their commercial studio space during the height of COVID-19 in 2019. Building a student base and a social media presence was a major hurdle. Recently, I have taken on AR TKD as a client, and we’ve already seen substantial growth in reach and engagement.
By introducing engaging reels featuring students and maintaining a consistent posting schedule, we are setting the stage for a year of significant growth. Additionally, I’ve launched targeted Facebook and Instagram ads promoting their upcoming summer camp, achieving a 3% click-through rate and numerous shares. While we await conversion data from their website, we are preparing to roll out more ads for their additional summer camps.
Through my design work and social media efforts with AR TKD, we have developed a strong relationship. I am now also overseeing a comprehensive overhaul of their website. I am passionate about this business and everything it represents, and I am excited to help them reach new heights