Explore My Work
Aiming to leverage a proven knowledge of customer needs assessment, brand management, campaign management, and creative
skills to successfully fill the design needs of your company. Whether it’s figuring out the correct creative direction to reach an audience or building and running a campaign for a new product or service, I am confident in my abilities to exceed expectations.
Elite Core
As the Content Creator at Elite Core Audio, I manage and produce a wide range of creative projects essential to our cable manufacturing company’s presence in the AVL industry. My role encompasses the conceptualization and execution of various marketing and promotional materials, including catalogs, sales campaigns, custom client gifts, and systems to effectively customize our products. This includes everything from Christmas ornaments to business cards, ensuring our brand’s message is consistently conveyed through every medium.
Key Responsibilities:
- Creative Development: Produce and design marketing collateral such as catalogs, business cards, and custom gifts for clients, maintaining a cohesive brand identity.
- Social Media Management: Create and schedule engaging social media posts to enhance brand visibility and engagement.
- Email Marketing: Develop and distribute email campaigns to communicate with clients and promote products.
- Research and Procurement: Investigate and order necessary marketing materials to support promotional efforts.
Highlight Project: New Catalog Creation
One of my most fulfilling projects at Elite Core Audio was the development of our new catalog. This involved:
- Creative Direction: Leading the artistic vision for the catalog, ensuring it aligns with our brand’s modern and professional image.
- Photography: Planning, shooting, and editing all the product photography featured in the catalog.
- Design and Layout: Designing the catalog’s layout to enhance readability and visual appeal, including the integration of QR codes for an interactive experience.
Crafting this modern, stylish print piece was a particularly rewarding experience, allowing me to blend creativity with strategic marketing to produce a high-quality, impactful product.
VIVE Brand Design
Vive Ministry, an upcoming church plant Tennessee, needed a complete branding suite to appeal to young adults and middle-aged individuals near Nashville. The name “Vive,” meaning lively and vivid, inspired a vibrant and dynamic brand identity.
Branding Elements:
- Color Palette: Bright and bold to reflect the ministry’s energetic mission.
- Typography and Iconography: Modern and unique, ensuring a contemporary image.
- Logo Design: A cross crafted from the letters in “Vive” symbolizes the ministry’s faith.
Outcome:
The branding suite captures the lively spirit of Vive Ministry, helping to engage their target audience and establish a strong community presence. We are now proceeding to build a website for this awesome community.
Hodge Health & Fitness
Project Overview:
The Hodge Health & Fitness gym interior design project was an extensive and meticulous endeavor aimed at transforming a fitness space into an aesthetically pleasing, functional, and welcoming environment. The project began with the creation of a comprehensive mood board that meticulously detailed the design vision for each section of the gym, including the main gym area, private training area, bathrooms, and the front desk/merchandise area.
Design Process:
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Mood Board Development:
- Each section of the gym had dedicated pages within the mood board, ensuring a tailored approach to design.
- The mood board incorporated a carefully curated color palette and material suggestions, aligning with the client’s desired interior direction.
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Budgeting and Cost Analysis:
- A total budget was established for the entire project.
- Each room’s design and construction costs were broken down, enabling the client to make informed decisions based on needs and wants.
- Priority was given to essential elements (needs), while additional desired features (wants) were considered within the budget constraints.
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Client Collaboration:
- The client was actively involved in the decision-making process, ensuring that their vision and requirements were met.
- The designer provided detailed cost analyses for each item, allowing the client to understand the financial implications of their choices.
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Fabrication and Timeline:
- The project had a strict timeline of one and a half months for completion.
- Fabrication and installation began promptly after the final design approvals, adhering to the set schedule to ensure timely completion.
Outcome:
The gym was successfully launched in January 2024, showcasing a harmonious blend of functionality and modern design. The careful planning and execution resulted in a space that not only met the client’s aesthetic goals but also enhanced the overall user experience for gym members.
Key Highlights:
- Main Gym Area: An open, inviting space with state-of-the-art equipment, designed for optimal flow and usability.
- Private Training Area: A secluded, well-equipped zone for personal training sessions, offering privacy and a focused environment.
- Bathrooms: Modern and clean, incorporating high-quality and unique materials.
- Front Desk/Merchandise Area: A welcoming and efficient front desk area, coupled with a stylish merchandise display that enhances the brand’s presence.
The Hodge Health & Fitness gym interior design project stands as a testament to thoughtful design, meticulous planning, and successful collaboration, creating a fitness environment that is both inspiring and functional.
